Sportstours International, one of the UK`s leading specialist sports travel companies, have agreed a sponsorship deal with the 2008 Two Cities Boat Race.
The Universities of Manchester and Salford will go head to head in the 37th Two Cities Boat Race on Saturday 10 May at Salford Quays. The crews from the two universities will compete along the traditional River Irwell course, which starts at Sam Platts Pub and finishes at the Lowry Bridge. Every year thousands of spectators line the banks of Salford Quays to watch the fiercely contested spectacle.
Commenting on the recent deal, Sportstours International Chief Executive Chris Bird said: "We are delighted to be part of another great regional sporting event. The Two Cities Boat Race attracts hundreds of spectators every year, and we want to be part of its development!"
Salford University's Head of Development, Michelle Bryant commented: "We are thrilled that Sportstours International has joined forces with the Two Cities Boat Race to help make it even bigger and better this year. The event is fast becoming one of the highlights of the region's sporting calendar, and we look forward to working with our new partner to make the day a great success."
Chris added: "As a Manchester based tour operator, it is important that we support local sporting initiatives alongside the major international events that we take over 20,000 participants and spectators to each year."
More than a thrilling sporting event, the Two Cities Boat Race is a social highlight: As well as the universities' boat race, spectators are treated to the spectacle of dragon boat racing and a festive atmosphere along the Quayside, with food, drink and live entertainment all day long.
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Notes to editors
Sportstours International has a rich heritage in sports travel spanning over 25 years, specialising in running cycling triathlons and golf. Sportstours are also the exclusive partner for the world's leading warm weather training resort, Club La Santa in Lanzarote.
For further information about Sportstours International please visit www.sportstoursinternational.co.uk
For further information about the Two Cities Boat Race please visit www.twocitiesboatrace.co.uk
(Via www.salford.ac.uk)
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